Insights
Brand Affinity vs Brand Loyalty vs Brand Awareness: What Each Measures and When Each Matters
A brand tracking study can show strong recognition scores and a stalled sales line in the same quarter, and the marketing team still can't agree on what to fix. That confusion is not a...
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Brand Affinity vs Brand Loyalty vs Brand Awareness: What Each Measures and When Each Matters
A brand tracking study can show strong recognition scores and a stalled sales line in the same quarter, and the marketing team still can't agree on what to fix. That confusion is not a...
Alternative Marketing Channels – How Gaming Is Redefining 360° Marketing
360° marketing, which aims to integrate promotional activities across all consumer touchpoints, now faces a major challenge: maintaining audience attention.
How to Turn a Standard Campaign into an Interactive Experience
In the age of the attention economy, where traditional advertising formats are increasingly losing their effectiveness, playable ads have become one of the most impactful ways to reach...
In-game marketing: ads in games, formats and campaign examples
In-game marketing has become one of the most effective tools for capturing and retaining user attention. In a world where traditional media fight for a viewer’s glance during the first 1–3 seconds, games offer something rare...