AllegroGameXP
The largest Polish e-commerce platform has joined the game with nearly 20,000 gamers.
2025 – Q3 & Q4
completed
challenges
positive sentiment
among participants
engaged
streamers
Allegro rewards players with over a million Smart! Coins
Allegro is widely recognized as Poland's ultimate shopping destination. However, to effectively activate the younger demographic, we had to step outside the traditional box and become an authentic, integral part of the gaming community.
Our solution was Allegro gamEXP: a comprehensive ecosystem designed to reward players for their passion and skills. Instead of being just another commercial break, we became part of the gameplay.
Reward,don't interrupt
The core insight was simple yet revolutionary: gamers spend hundreds of hours honing their skills. What if we recognized that effort and rewarded them for the achievements they were already chasing? Instead of forced distractions, Allegro delivered real value by celebrating what gamers love most.
Our goal was to build a system where daily sessions in top-tier titles became a gateway to tangible benefits: Smart! Coins.
An ecosystem built on tech and trust
The success of Allegro gamEXP rested on three pillars that merged cutting-edge technology with a deep understanding of community aspirations.
The gamEXP App
At the heart of the campaign was a native app powered by the Overwolf framework. It allowed players to automatically track their challenge progress and earn Smart! Coins. This ensured a seamless, zero-friction experience where players could focus on the game while their rewards accumulated in the background.
inStreamly Network Activation
To reach the community and build genuine trust, we leveraged the inStreamly streamer network. Top creators like Gucio and Nieuczesana weren't just "ad space" - they became true ambassadors who used the app themselves and shared it authentically with their audiences.
inStreamly Drops Mechanism
The ecosystem engaged more than just active players. Using Drops technology, livestream viewers could also earn rewards simply by watching their favorite creators. This expanded our reach to passive participants and reinforced Allegro's positive, omnipresent role in the gaming world.
Allegro gamEXP also featured a strategic partnership with Riot Games. This partnership enabled the deep technical integration required to track progress in League of Legends, Valorant, and Teamfight Tactics, while the use of official assets bolstered the campaign's credibility and prestige within the community.
Allegro gamEXP wasn't just the brand's first major move into gaming...
it was one of the most technologically advanced and insider campaigns in the history of gaming marketing. We are particularly proud of the direct feedback from creators, who noted the project was not only unique but perfectly embedded in the daily gamer experience - some even calling it the most player-friendly activation they've ever seen.
Marek Spadło
Strategy & Creative Director, New Game +
MEASURABLE GROWTH AND COMMUNITY ENDORSEMENT
The four-week campaign delivered results that shattered standard benchmarks. A comprehensive Brand Lift Study confirmed our strategic success:
top of mind
ad recall
brand perception
brand affinity
These shifts in perception were backed by impressive engagement data:
19 884
active players took part in the challenges
> 1 000
streamers joined the initiative
> 200 000 000
views across YouTube and TikTok
For us, the ultimate KPI was community acceptance: and we hit the jackpot. BlackFireIce, a veteran streamer active for over a decade, called Allegro gamEXP "the best viewer-focused activation" of his entire career.
This is proof that a "reward, don't interrupt" model is exactly what both players and influencers are looking for.
ECOSYSTEMS
OVER CAMPAIGNS
The success of Allegro gamEXP proves that the future of gaming marketing isn't about interrupting the experience, but enriching it. By building a scalable infrastructure based on official licenses, zero-friction technology, and streamer trust, Allegro has created a sustainable model for the future.
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Allegro rewards players with over a million Smart! Coins
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