Insights
How to Effectively Reach Gamers in 2026?
The attention economy is no longer just a buzzword — it's the new market reality. People aren’t paying attention to ads anymore...
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How to Effectively Reach Gamers in 2026?
The attention economy is no longer just a buzzword — it's the new market reality. People aren’t paying attention to ads anymore...
Alternative Marketing Channels – How Gaming Is Redefining 360° Marketing
360° marketing, which aims to integrate promotional activities across all consumer touchpoints, now faces a major challenge: maintaining audience attention.
How to Turn a Standard Campaign into an Interactive Experience
In the age of the attention economy, where traditional advertising formats are increasingly losing their effectiveness, playable ads have become one of the most impactful ways to reach...
Who Is the Modern Gamer? A Psychographic Profile of Gen Z and Gen Alpha
Gaming culture, once considered marginal just a decade ago, is now central to the lives of young people. Generations Z and Alpha are growing up in a world where digital...
The End of the Reach Era? Why Attention Is the New Currency of Marketing in 2025
In a world where daily ad exposures reach 6,000–10,000 contacts and most impressions last less than 2.5 seconds, traditional effectiveness metrics like CPM or Unique Users (UU) are no longer...
Mobile Game Marketing: A Guide to Reaching Billions of Smartphone Gamers
Mobile games have their own attention economy: shorter, frequent sessions, F2P models and microtransactions, intensely optimized UX for thumbs and split-second decisions. It’s the largest...
Esports in Brand Strategy 2026: Tournament Sponsorship Is Just the Beginning
Just a few years ago, esports sponsorship was dominated by tech brands. Today, it’s a fully-fledged communication tool for industries ranging from fashion to FMCG. In 2025, the global esports market is...
Gaming Marketing: A Complete Guide for Brands in 2025
Gaming marketing is no longer a niche curiosity — it has become one of the most effective ways to reach truly engaged audiences. Unlike social media or traditional video, gaming provides...
In-game marketing: ads in games, formats and campaign examples
In-game marketing has become one of the most effective tools for capturing and retaining user attention. In a world where traditional media fight for a viewer’s glance during the first 1–3 seconds, games offer something rare...