New Game +CreatorsA boutique roster of
top gaming creators
Gaming creators who build the campaign with you
Your brand works with our creators directly, from the first brief to the final report, with audience data from inStreamly behind every recommendation.
Piotr Maciejczak
youtuber, streamer
BlackFireIce
youtuber, streamer
Anterias
youtuber, streamer
more to be announced soon...
Why brands work with New Game + Creators
One creator per niche
We select creators from different niches, so they never compete for the same brief. You know exactly who you're choosing and why they fit.
Direct access, fast quotes
You talk to us directly, with no hidden intermediary fees. Quotes come back fast and you keep full control over delivery.
Brand safety you can check
Every creator is verified for audience quality, bot exclusion and content free from toxicity.
Reporting that shows exposure
Our reporting runs on inStreamly technology, including automatic detection of clips where your product appears.
Creators who come with ideas
We ask our creators which brands they want to work with, then bring you a ready proposal for a long-term project.
Standard and interactive formats
Sponsored integrations on Twitch, YouTube, TikTok, Instagram and Kick, plus interactive formats built on inStreamly technology.
Trusted by
Our creators in action:
Allegro GameXP
Allegro built a reward ecosystem for League of Legends, Valorant and Teamfight Tactics players. BlackFireIce took part, and called it the best viewer-focused activation of his career. The campaign reached 200M+ views and lifted ad recall by 29pp.
Read the case study
Łaciate Protein+ Battle
For Mlekpol's first step into gaming, we built a community League of Legends tournament led by creator team captains, including Anterias. The campaign delivered 1M+ views and lifted ad recall by 17pp.
Read the case study
New Game + Creators is part of the New Game + Gaming 360 offer.
Schedule a discovery callDiscover other case studies
Łaciate Protein+ Battle redefined brand affinity with a community-driven esport tournament
Łaciate Protein+ entered gaming through a community-driven League of Legends tournament, bringing streamers, fans and esports competition together without the marketing cringe.
PSHHH! IT’S GAME TIME - Pepsi Bridged the Gap Between Fortnite and… Pizza
Explore Pepsi’s award-winning Fortnite integration. From 20-minute average sessions to smashing CEE records - see how Pepsi became a utility, not an ad. Read more!
Allegro rewards players with over a million Smart! Coins
The largest Polish e-commerce platform has joined the game with nearly 20,000 gamers.
Go2Warsaw - Warsaw in Fortnite (“Warsaw - The City of Wonders”)
How we turned the capital into a playable open world to win the battle for Gen Z’s attention.
1,896 streamers actively promoted their favorite pizza!
Pizza Guseppe by Dr. Oetker set out to solve a classic gaming dilemma, showing that a meal can be prepared quickly without meaning the end of the game.
T-Mobile turned the phrase “Fastest Network” into an iconic moment
The phrase “Fastest Network” was spoken over 10,000 times, and instead of avoiding the ad, viewers actively looked forward to it.
Small Hunger with a big appetite for gaming
We created Poland’s first AI system that analyzed gameplay in real time and activated the Little Hunger character only when the player was losing energy.
Cheetos turns advertising into a game viewers didn’t want to skip
The Cheetos Chepard Game campaign set a new industry standard by transforming advertising from an interruption into a sought-after part of the entertainment experience.
Mountain Dew changed the way people think about an influencer career
When society calls being an influencer “not a real job”, Mountain Dew took it seriously by creating Poland’s first “School for Creators”.
PKO Bank Polski has opened a new branch in… Fortnite!
When 9 out of 10 ads aimed at young audiences go unnoticed, PKO Bank Polski flipped the rules of the game by moving its branch straight into Fortnite. As a result, players literally “lined up” to learn the basics of finance and spent an average of 26 minutes with the brand - a level of engagement that traditional campaigns simply can’t achieve.
