We've already changed the game
The next level begins here.
but builtbut built on everything we've learned.
In gaming, New Game + means starting over while keeping everything you've already earned: your skills, knowledge, and gear.
In 2019 we launched inStreamly
Permanently Forever changing how brands connect with gamers.
With proven livestreaming technology and experience with leaders across 20+ markets, we're ready to go further.
We are creating new standards and technologies that will shape global communication in gaming.
global markets and partnerships with industry leaders
campaigns launched worldwide
industry awards won
experts across strategy, media, and tech
NG+ is powered by technology
Gaming 360° Engine — Built on thousands of campaigns, uses AI to connect strategy, media, content, and community at scale.
Analysing data from 1,000+ campaigns to optimise brand outcomes.
Over 50 media and content tools - from in-game placements to high-engagement interactive formats.
An independent roster of streamers and creators. We match partners based on authentic fit.
An engine powered by deep analytics, A/B testing, and real-world player behaviours.
New Game + is your hub for strategy, consulting, and execution.
Together, we build a system designed to earn and keep player attention.
Not every brand needs gaming.
But every brand needs attention.
We don't "do gaming" just for the hype. We design solutions that deeply embed brands into the culture of gaming. Through games, we capture the two most valuable assets today: time and attention.
What makes our approach unique?
Across industries, we help brands navigate the new reality of the attention economy.
Purpose
We know which players your brand should reach and how. Every format answers real business objectives.
Innovation
We test. We experiment. We develop proprietary technology.
Transparency
We don't "own" a roster. We select creators who are a genuine fit for your brand.
Radical honesty
If gaming (or a specific tactic) doesn't make sense, we'll tell you straight up. And we'll propose an alternative.
Trusted by
Gaming is not an advertising space.
It's a context that needs to be understood. Brands that understand this distinction will win in the new attention economy.
Wiktoria Wójcik
CEO NG+, co-founder inStreamly, attention economy expert
NEW GAME + IS: GAMERS. NERDS. CREATORS. DEVELOPERS. STRATEGISTS. CREATIVES.
We're united by a passion for doing things that engage and drive results.
Discover
our case studies
Cheetos turns advertising into a game viewers didn’t want to skip
The Cheetos Chepard Game campaign set a new industry standard by transforming advertising from an interruption into a sought-after part of the entertainment experience.
1,896 streamers actively promoted their favorite pizza!
Pizza Guseppe by Dr. Oetker set out to solve a classic gaming dilemma, showing that a meal can be prepared quickly without meaning the end of the game.
T-Mobile turned the phrase “Fastest Network” into an iconic moment
The phrase “Fastest Network” was spoken over 10,000 times, and instead of avoiding the ad, viewers actively looked forward to it.
Small Hunger with a big appetite for gaming
We created Poland’s first AI system that analyzed gameplay in real time and activated the Little Hunger character only when the player was losing energy.
Go2Warsaw - Warsaw The City of Wonders
How we turned the capital into a playable open world to win the battle for Gen Z’s attention.
PKO Bank Polski has opened a new branch in… Fortnite!
When 9 out of 10 ads aimed at young audiences go unnoticed, PKO Bank Polski flipped the rules of the game by moving its branch straight into Fortnite. As a result, players literally “lined up” to learn the basics of finance and spent an average of 26 minutes with the brand - a level of engagement that traditional campaigns simply can’t achieve.
Mountain Dew changed the way people think about an influencer career
When society calls being an influencer “not a real job”, Mountain Dew took it seriously by creating Poland’s first “School for Creators”.
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Time to Play for real attention.
