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Case studies
Łaciate Protein+ Battle redefined brand affinity with a community-driven esport tournament
PSHHH! IT’S GAME TIME - Pepsi Bridged the Gap Between Fortnite and… Pizza
Allegro rewards players with over a million Smart! Coins
Go2Warsaw - Warsaw in Fortnite (“Warsaw - The City of Wonders”)
1,896 streamers actively promoted their favorite pizza!

Insights
Gaming cross-market study 2026: The Viewer isn't who you think
Finance and gaming have more in common than your brief assumes
Brand activation in gaming: why building events inside Fortnite outperforms experiential events
Your gaming audience isn't "gamers". Here's how to find the right one
Brands in games: how to integrate without getting rejected by the community

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