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Go2Warsaw - Warsaw The City of Wonders
How we turned the capital into a playable open world to win the battle for Gen Z’s attention.
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Go2Warsaw - Warsaw The City of Wonders
How we turned the capital into a playable open world to win the battle for Gen Z’s attention.
PKO Bank Polski has opened a new branch in… Fortnite!
When 9 out of 10 ads aimed at young audiences go unnoticed, PKO Bank Polski flipped the rules of the game by moving its branch straight into Fortnite. As a result, players literally “lined up” to learn the basics of finance and spent an average of 26 minutes with the brand - a level of engagement that traditional campaigns simply can’t achieve.